American actor and comedian Pete Davidson has been unveiled as the new face of men's grooming brand MANSCAPED.

The former SNL star, also a partner and shareholder in the brand, kicked off the campaign by starring in an ad for The Lawn Mower 4.0 personal groomer, which 'channels his charm and effortless confidence', and features a 'slew of iconic one-liners'. MANSCAPED announced the partnership on Instagram, sharing the campaign video captioned 'Meet the new face (among other parts) of MANSCAPED. Find out why Pete Davidson and over 5 million men trust MANSCAPED'.